Liquor Review Category: Vodka Wheat Base
Producer: V&S Group / V&S Absolut Spirits
Alcohol Content: 40%
Absolut claims “all natural ingredients” with “no added sugar.” It officially began production in 1979 and, to this day, they take great pride in their production facilities in Ahus, Sweden where “every drop of water” comes from a single “deep well.” The vodka uses a soft winter-wheat for its base.
Absolut vodka is one of the top-selling brands of vodka in the world and is one of the great visionaries in the marketing of vodka. Their aggressive and occasionally scandalous ads in the nineties helped launch the cocktail culture.