Liquor Review Category: Vodka Wheat Base
Producer: Grey Goose
Owner: Bacardi and Company
Grey Goose vodka is perhaps the pre-eminent success story in the marketing of premium and/or super-premium vodka. It was originally launched in the 1990s by magnate Sidney Frank of New York who eventually sold the brand to Bacardi for $2 billion in cash. The vodka itself is made with French wheat and distilled in the Cognac region of France. The label was acquired by Bacardi in 2004.
For all its fame, it is seldom submitted to the ratings agencies we follow.